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One of the hardest thing for an SEO to manage is expectations. For many SEO consultants and firms, part of closing the deal is to get the client to believe that the work they provide is going to get them "results," however that is defined. But in doing so, many of those charged with getting the client to sign on the dotted line can easily make things sound better than they really are. That's a product of sales.
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from storytime 40 days ago #
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A much needed caution to be taken before taking up a SEO project, though it often slips through the cracks while signing up.


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